Rod Humble, Executive Producer of The Sims franchise (and a past acquaintance), on how he plans to expand the video game market:
I don’t know if there’s any fixed lifecycle for the Sims franchise because I think that it can go a lot more places. Part of the mandate that I had when I took over the position is to really break this franchise out into a more mainstream audience. So the way I like to look at the franchise is walk into a bookstore and take every video game you know and just place them on a shelf in the bookstore. And I think you’ll find they tend to cluster a lot in certain areas in the bookstore. And I want the Sims to fill up the rest of the bookstore.